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SuperAngel.Fund😇 | Investor #1 & Founding Advisor @quip🦷 @Caraway🏠 @Arber🪴 | Consumer (CPG, eComm SaaS), PropTech & Future of Work | ben@superangel.vc

I often advise my Seed-stage founders to raise from individuals before pursuing institutional money. But this advice isn’t one-size-fits-all. So, I thought it would only be fair to list some reasons why you SHOULDN’T go through with a F&F round: - If your business is strong enough of an idea then it should be able to get funded from someone that isn’t your grandma. - If you’re strong enough of a founder, you should be able to get funded from someone that isn’t your grandma. - Spending your family’s money on a high-risk endeavor can make for an awkward Thanksgiving — In my own experience, it’s hard enough feeling the weight of being a founder. It’s even harder when the money you’re risking was pulled from your uncle’s retirement. In fact, there are even a few possible ways to avoid raising a F&F round altogether: - Raise the least amount of money possible from institutional investors to show the most amount of progress (skipping the F&F round) - Raise money via pre-sales if you have to (with the right campaign, it’s much more effective than it may seem) - Apply to an accelerator or incubator program that will provide you resources to get your MVP off the ground - Fund your prototype or beta product using another income stream you may have – perhaps it's best to keep your day job until you see a line of sight to launching your product and/or raising the funds needed to do so!

Ben Jabbawy

Building GrocersList.com - the growth + monetization platform for recipe creators

5mo

For my first co, I had no other option than to start with this FandF angel round. Turns out that ended up being a major source of stress later on, wanting to provide a big return. Thankfully we did. But for my second one, I’m skipping it all together to avoid that stress.

Ashish Datta

Partner at Setfive Consulting

4mo

As someone that's been on the vendor side for early stage companies, definitely avoid F&F money if you can. Understandably, that's the only option for some folks. But there's also some personal integrity in truly only taking the money from people that "can afford to loose it".

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