Ben Zises’ Post

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SuperAngel.Fund😇 | Investor #1 & Founding Advisor @quip🦷 @Caraway🏠 @Arber🪴 | Consumer (CPG, eComm SaaS), PropTech & Future of Work | ben@superangel.vc

Whenever I meet a new founder who’s raising money for their startup, after hearing their pitch I immediately outline three things: - I explain each step of my due diligence process and timeline - I share the parameters for how I assess a potential investment along with what, if any, additional information or resources I need - I share my initial impressions of the company, product, team, and market I believe one key to being an effective Angel Investor is to set expectations as soon as possible and provide honest feedback. Why? Because that’s what founders deserve. They deserve to know what they’re getting into before embarking on this strange courtship that is the fundraising process. They deserve transparency. After all, if you’re an Angel Investor, your ability to be transparent is actually one of your greatest advantages. Larger funds don’t have that same luxury for one simple reason: The ones interfacing with founders usually aren’t the actual decision makers. An Associate may excitedly fast-track a founder through the diligence process as a result of their own personal excitement but, at the end of the day, it’s the GPs and sometimes LPs that make the final investment decision. In the end, the job of an investor is to empower the founders they work with. That’s why honesty and transparency are crucial.

Chris Moreno

"Mr PropTech" Entrepreneur, Investor, Father, Podcaster, Board Member, Writer, Speaker | Focused on Real Estate, Future of Work, Enterprise, AI, Logistics, Hardware, ESG

5mo

Great share Ben Zises. You're feedback and updates are always top notch.

Steve Dickerman

Founder and CEO of Sangria I Buyers and Sellers Win Together

5mo

There's not reason to make the nearly impossible journey we're undertaking any harder than it already is. When founders and investors come together, it's like that moment in the action movie when you grab hands and say "do you trust me?" That's not happening if you aren't both transparent from day one.

Your posts are a daily dose of wisdom! Have you heard about Khal.com on WeFunder? Leonardo DiCaprio involved, and there's a huge following. Any thoughts on whether it's a solid investment? Thanks for your input!"

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From a founders perspective, this is truly appreciated and can allow for a better dialogue long term.

Danny Groner

Fixing what ails consumer businesses

5mo

Thanks for sharing this.

Mark Russell Filaroski 🤳 Driven by my Faith

At SeeSnap, we help contractors make more money on every job!

5mo

This is the way!

Eva Penson

Top producing NYC & CT Luxury Real Estate Broker| Luxury Real Estate Expert | Over $1.3B in Sales |Multiple Award-winning RE Agent

5mo

Well said Ben! Straight to the point!

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